AMTV to Africa
The
Middle East and North Africa TV market has much potential,
with few private terrestrial channels, a common language
for most of the region, relative wealth and several governments
liberalizing their economies and social structures.
However,
differing socio-political environments for each country
makes expansion into this region complicated and an
investment minefield - Are you armed with sufficient
information to succeed in this region?
Middle
East and North Africa TV, the new report from the publishers
of TV International, guides you through the socio-political
climate of 16 of the key territories in the region,
highlighting new opportunities and potential pitfalls
to enable you to make the right investment choices.
Providing full coverage of each territory's television
sector, as well as details of government regulation
and legislation, Middle East and North Africa TV is
the ultimate guide to the region.
Coverage
of 16 key territories in the region, including in-depth
information on the highly developed TV countries Turkey
and Israel
Full details of TV households and cable and satellite
penetration rates for each of the featured countries
.
An outline of the political and economic situation for
each of the areas, to enable you to understand each
territory fully .
Comprehensive coverage of government regulation surrounding
TV broadcast for each country.
Ensure you have the necessary information on the region
to maximise your investment and avoid potential pitfalls
with Middle East and North Africa TV - all the information
you need to succeed, in one concise report!
Executive
Summary
The Middle East and North Africa TV market has much
potential, with few private terrestrial channels, a
common language for most of the region, relative wealth
and several governments liberalizing their economies
and social structures.
However,
the reality is different. The two most developed TV
nations - Israel and Turkey - are detached from the
rest of the region. The Turkish TV sector has more in
common with Greece and Italy than its Muslim neighbours.
Israel operates in isolation from the rest of the region
and looks towards Europe for its models.
Two
of the three main pay TV platforms (Orbit, ADD and Showtime)
appear to have financial difficulties and are losing
subscribers. Outside Turkey and Israel, estimates for
the pay TV universe vary from 400,000 to 800,000 households
- fairly small as a propotion of TV households. Piracy
is a great problem for these platforms. Other pay TV
packages cater for the sizeable ex-pat European and
Asian communities.
There
also are too many free-to-air satellite channels for
the limited advertising budgets available. Several countries
have bans on satellite dishes, though most of these
bans are ignored. The bans indicate that the respective
governments want to retain control of their country's
media. The free-to-air satellite channels are careful
not to break too many taboos, though they were responsible
for developments such as unveiled female presenters
and independent news coverage.
The
terrestrial channels are often mouthpieces for the local
government, and thus have few viewers. Censorship in
these conservative countries is also much stronger than
in the west. The award of private terrestrial channels
is unlikely in many of the region's countries. It seems
likely that there will be a shake-out and some consolidation
among the satellite players. Rumours have persisted
for some time that two of the pay TV platforms (which
two changes on an almost annual basis) are on the point
of merger. Several free-to-air satellite channels are
re-broadcasts of the terrestrial transmissions, and
thus operate mainly for prestige reasons rather than
commercial ones.
Egypt
is losing some of its status as the regional programme
production hub. Having almost completed a full recovery
from the prolonged civil war, Lebanon once again has
a thriving production environment, with neighbouring
Jordan and Syria also developing fast. Dubai has aspirations
to become the Singapore of the MENA region. This includes
investing in the Dubai Media City - again a reflection
of Singapore's regional media hub - that has attracted
several key players.
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