AMTV/Atlanta, Jan 18 – Coca-Cola will be available three Simply Mixology varieties—Strawberry Guava Mojito, Lime Margarita and Peach Sour—starting Jan. 23 in 52-oz. bottles in the refrigerated juice sections of grocery stores across the United States.The line of fruit-forward, all-natural flavored juice beverages made with the same close-to-nature ingredients fans expect from the fast-growing portfolio of Simply Beverages are crafted to be enjoyed with or without alcohol.
Mixing cocktails or mocktails at home just got a lot simpler—and more delicious—with the launch of Simply Mixology.
Several intersecting consumer trends inspired the launch of the dual-proposition offering. On one hand, more people are enjoying making cocktails at home over bellying up to the bar. Simultaneously, a boom in booze-free movements like Dry January and sober curiosity have ignited the popularity of creative, premium-quality mocktails.
“We know that Simply has been a favorite mixer for 20 years—you can make a mean screwdriver with Simply Orange Juice, a great Cape Codder with Simply Cranberry, and a killer margarita with Simply Limeade,” adds Alex Ames, Creative Director, Nutrition, Coca-Cola North America. “With Simply Mixology, we wanted to find a way to simplify and elevate the at-home drinking experience with great-tasting, natural solutions that are not only amazing mixers, but also stand on their own as ready-to-drink mocktails.”
Several intersecting consumer trends inspired the launch of the dual-proposition offering. On one hand, more people are enjoying making cocktails at home over bellying up to the bar. Simultaneously, a boom in booze-free movements like Dry January and sober curiosity have ignited the popularity of creative, premium-quality mocktails.
“We know that Simply has been a favorite mixer for 20 years—you can make a mean screwdriver with Simply Orange Juice, a great Cape Codder with Simply Cranberry, and a killer margarita with Simply Limeade,” adds Alex Ames, Creative Director, Nutrition, Coca-Cola North America. “With Simply Mixology, we wanted to find a way to simplify and elevate the at-home drinking experience with great-tasting, natural solutions that are not only amazing mixers, but also stand on their own as ready-to-drink mocktails.”
Consumer insights drove the development of the three Simply Mixology flavors. Margarita is currently the number-one cocktail ordered at bars and restaurants; online searches for Whiskey Sour recipes have doubled in recent years; and consumption of beverages made with lime and mint was up almost 50% in 2021. The Simply R&D team partnered with renowned bartenders and mixologists to concoct complex blends that offer a full sensorial experience—with or without spirits.
“We always try to follow where the consumer is going while also delivering a variety of offerings that stay true to the Simply brand ethos,” said Josh Kroo, Nutrition Category Lead, Coca-Cola North America. “The power of this brand—and what’s becoming our legacy—is how we deliver the goodness of fruit in the simplest way possible to meet a range of occasions throughout the day.”
Simply, which will soon turn 21 and is approaching $2 billion in annual retail sales, has delivered uninterrupted, year-over-year growth aided by the COVID-inspired resurgence of juice as families returned to a daily breakfast routine. The brand’s journey to becoming a nutrition masterbrand—bolstered by a series of category-crossing innovations including Simply Light juices and ades and Simply Smoothies—proves that Simply is far more than just premium OJ.